Sustainable beauty, which is also referred to as green beauty, is a holistic approach to personal care. It focuses on creating and promoting beauty products that are safe for the environment, good for our planet and consumer health. Beauty brands and Companies have started getting a lot more conscious about their packaging and ingredients. They have started embracing sustainable practices by ditching harmful ingredients and plastic packaging. In the past few years, eco-friendly practices have become more popular.
DEMAND FOR SUSTAINABLE BEAUTY:
The demand for sustainable beauty is on the rise. Consumers have become more aware and conscious of what ingredients they are putting on their skin. They prefer organic and safe products to toxic ones. Consumers like making informed choices by researching about the products before buying and how sustainable and safe the packaging and ingredients are. The demand for environmentally safe beauty products are reshaping how products are being formulated leading to an increased and dedicated research on safe natural ingredients to use in beauty products.
Growing awareness of issues of climate change and plastic pollution has made people more informed on what products they want to invest in and whether it aligns with their values of taking care of their environment. Brands that have reduced their environmental impact are gaining favor with the consumers. Transparency with the consumers has become the need of the hour for a brand to be successful.
BENEFITS:
The consistent and widespread use of plastic and non-recyclable materials in the packaging of beauty products and cosmetics has contributed heavily to global waste and pollution. It has also lead to an increase in carbon footprints and environmental concerns. The rise of sustainable beauty and packaging has significantly helped reduce these concerns.
Today, as consumers we are much focused on wellness and health and it has helped reshape our consumption, preferring natural ingredients in our skincare and cosmetics. People are willing to pay more money for sustainable products. Cosmetics and skincare made with natural ingredients are usually formulated with plant extracts, antioxidants and vitamins that nourish and hydrate the skin without causing any side effects or irritation for the skin. Using clean skincare leads to improved skin texture and can help in achieving a more radiant looking skin.
Traditional skincare products use synthetic ingredients derived from petrochemical based ingredients like mineral oil, paraffin wax, Benzene and much more. These ingredients have proven to disrupt body’s endocrine system and they also emit harmful pollutants that increase pollution. They dump an enormous amount of carbon pollution into the air. In contrast, using natural ingredients and sustainable formulation and packaging are safer for the environment. Using renewable and biodegradable plant based ingredients also help minimize pollution.
Natural and sustainable products are significantly healthier and more compatible with the body and environment than synthetic based ones. There have been a lot of advancements in green chemistry and biotechnology that has successfully managed to replace petrochemical derived chemicals with environmentally and socially friendly alternatives without compromising the efficiency of the products. Beauty industry has adopted the use of vegetable oils, Squalane and natural emollients and has made a remarkable step towards Sustainable beauty encouraging a holistic approach to beauty.
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